Privacy Policy

1. Introduction

This Privacy Policy informs you of the manner in which personal data of you in the context of the use of our platform ("Website"), is collected, processed and / or used (collectively referred to as "processing").

2. Responsible party

We are responsible for the processing of your personal data in the context of the use of the website. Further information about us can be found in § 12 of this privacy policy and the imprint on our website.

3. Purpose of data processing

If personal data is processed in the context of the use of the platform, this is done for the proper provision of the website and the functionalities provided there to the users.

4. Registration and login

To use the full functionality of our website, in particular to display individualized content, it is necessary that you register on the website. Enter the following data:

  • Lastname, Firstname
  • E-mail address
  • Password

We use this data to give you access to the website.

5. Social Login

5.1 You can also register and log in to our website via a user account set up by you on other online platforms (so-called single sign-on). Specifically, you can use your Facebook, Twitter, LinkedIn or Google Account to sign up for our site. You will be redirected to a login page of the respective online platform where you can log in. After successful registration you will be redirected back to our website.

5.2 As part of the Single Sign-On, you will receive your specified name or your e-mail address from the respective online platform where you have set up your user account. We have no insight into your password. In return, we will inform the respective online platform that you log in to our website via your user account. Regardless of how you have set your privacy settings for the respective online platform, we will not use further data that you have deposited with the respective online platforms as part of the social login.

5.3 You can find out from the terms of the respective online platform which data the respective online platforms use, when you log in to the login page of the online platform for the purpose of social login.

6. Profiling to display individualized content

The core function of the website is the provision of individualized information on news and products from the financial industry to the user. For this purpose, various data of the user are used to create an individual profile with the respective interests of the user. On the basis of the identified interests, the user is then provided with the content relevant to him. Specifically, we record the click behavior on our website for profiling, for example, whether the user marks certain products as interesting or stores certain articles in his watch list. We will also use the profile information you provide, such as information about your favorite funds or the activity you are performing.

We process the aforementioned personal data for the purpose of profiling only with your consent. You have the opportunity at any time to withdrarw your consent for the future by contacting the contact addresses listed in section §12. In this case, however, the scope of the functions provided on the website is limited.

7. Cookies

In order to make the visit of our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, ie after closing your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser the next time you visit it (so-called persistent cookies). You can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. You can also set your browser to automatically delete these cookies when the browser is closed. The non-acceptance of cookies may limit the functionality of our website.

8. IP address

Sometimes we need your IP address to provide functionality on the website. The IP address is the global identifier of your computer that is unique at the time of assignment by your Internet service provider and consists, in its current form (IPv4), of four numbered dots. In most cases, as a private user, you will not use a consistent IP address, since you will only be assigned this temporarily by your provider (so-called dynamic IP address). With a permanently assigned IP address (so-called static IP address), an unambiguous assignment of the user data via this feature is possible in principle.

Our website already supports the new IPv6 addresses. If you already have an IPv6 address, you should also know the following: The IPv6 address consists of eight blocks of four. The first four blocks, as with the entire IPv4 address, are typically dynamically assigned to private users. The last four blocks of an IPv6 address (the so-called "interface identifier"), however, are determined by the terminal, which they use to browse the website. Unless this is set differently in your operating system, the so-called MAC address of your device is used to form the interface identifier. The MAC address is a type of serial number that is unique to any IP-capable device in the world. This identifies you via an IPv6 address. Most current operating systems, however, use so-called "privacy extensions" for privacy reasons. With these, a network device automatically generates a changing device part, regardless of the MAC address. Whether you use such a current operating system and / or the privacy extensions, you have to understand yourself.

9. Newsletter

You have the option of sending us the information provided on our website, tailored to your interests, also by e-mail. For this we use the e-mail address you used. The sending of information by e-mail is only possible with your expressed consent.

You have the option at any time to object to the sending of information by e-mail for the future by contacting the contact address in Section 12 or unsubscribing from the newsletter on our website.

10. Web analysis for advertising purposes

We use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Im Falle der Aktivierung der IP-Anonymisierung auf dieser Webseite, wird Ihre IP-Adresse von Google jedoch innerhalb von Mitgliedstaaten der Europäischen Union oder in anderen Vertragsstaaten des Abkommens über den Europäischen Wirtschaftsraum zuvor gekürzt. Nur in Ausnahmefällen wird die volle IP-Adresse an einen Server von Google in den USA übertragen und dort gekürzt. Die IP-Anonymisierung ist auf dieser Website aktiv. Im Auftrag des Betreibers dieser Website wird Google diese Informationen benutzen, um Ihre Nutzung der Website auszuwerten, um Reports über die Websiteaktivitäten zusammenzustellen und um weitere mit der Websitenutzung und der Internetnutzung verbundene Dienstleistungen gegenüber dem Websitebetreiber zu erbringen.

The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install:

Alternatively, you can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the future collection of your data when visiting this website: Disable Google Analytics

We point out that on this website Google Analytics has been extended by the code "anonymizeIp" to ensure an anonymous collection of IP addresses (so-called IP-Masking).

11. Consignee, transmission to third countries

We use, for the purpose of providing the website and the functions provided there, to service providers who act on our behalf and support us (for example, when hosting the website or analyzing the data for profiling). Within the framework of the activities of the service providers, these service providers may also come into contact with the personal data of the users. In this case, we as the provider of the website are responsible for compliance with the data protection regulations.

In some cases, your data will also be transmitted to service providers outside Germany. Your personal data may therefore be subject to data protection laws that differ from those in your country of residence. In particular, if it is passed on to countries outside the European Union and the European Economic Area, this may also result in a lower level of data protection.

Insofar as we pass on your data to service providers, we will ensure by appropriate contractual agreements that your personal data is sufficiently protected and the applicable data protection regulations are adhered to.

In addition to the service providers we use, we will also pass on your data to other third parties. Specifically, for example, we pass on the investment products marked as interesting by our users to corresponding product providers. In that case, however, we will only pass on your data in an aggregated form so that no conclusion can be drawn about your identity.

12. Duration of storage of your data

Your personal data will be stored by us as far as this is necessary for the processing purposes pursued by us. Insofar as there are legal or contractual retention periods beyond this date which provide for further storage of your data, your personal data will be deleted at the end of the respective retention periods, unless you have expressly consented to the further use of your data.

13. Rights of the person concerned

Upon request, we will gladly provide you with information about which data has been processed by you and how it will be used. If your stored data is incorrect, it will be corrected. You also have the right to block and delete the personal information we hold about you if the purpose for processing the data is removed. If the deletion conflicts with contractual or statutory (for example, tax or commercial law) retention or other statutory reasons, only the blocking of your data can be made instead of the deletion.

In order to assert the above rights and / or to obtain further information about them, please contact the address mentioned in § 12.

If you believe that the processing of your data described in this Privacy Policy violates any applicable law, you may, without prejudice to any other administrative or judicial remedy, complain to the relevant regulatory authority, in particular your Member State of residence, employment or business Place of the alleged infringement.

14. Contact details

Contact details of the provider:

salesheads AG
Kleine Johannisstraße 9
20457 Hamburg Phone: +49 40/ 897 20 776 0 E-Mail:

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